Today I was going through an article in Webpronews titled “Things to Remember if Page Speed is to Become a Ranking Factor (http://www.webpronews.com/topnews/2009/12/14/things-to-consider-if-page-speed-is-to-become-a-ranking-factor)”. I was wondering that all search engine algos will get changed if this happens.

According to a Webpronews interview with Matt Cutts it has been popped out that in coming days Page speed can affect the search engine (especially Google’s) rankings.

But the point here to consider is how its impact will be. The conclusion we have comeup after reading several comments and posts is that somewhat its positive and somewhat its negative.

If your hosting is good enough to fight with the growing traffic then you may not be losing rankings but then what about those sites that are not hosting on a good server? Well, then the effect can be negative. Unlike Webpronews my question here is then those webmasters who cannot afford the expensive hosting can be dumped in Google rankings. Then what will happen with the site quality. Google has always forced the webmasters to maintain the site quality. It seems like now Google is taking page speed higher than the quality.

Many people are oppose to this Google’s update. Because if we consider page speed a ranking factor then all the other things will go back. In today’s world when people like to see a good and attractive website may include flash, images and scripts. These all things make page heavy and huge.

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